THE NAME OF THE BRAND
MID = the inside / the heart
GARD = protection / blessing
MID + GARD = protection of the heart OR Sacré-Coeur (Sacred Heart).
Moreover, MIDGARD is one of the names given to our planet Earth in the Ancient Slavic-Aryan Vedas.
THE BRAND’S LOCATION
↳ Paris, Montmartre
Midgard Paris’ source of inspiration is the Sacré-Coeur.
Our jewellery is designed in the heart of Paris, in a workshop located in Montmartre, the most mysterious and spiritual neighbourhood of the French capital.
Inspired by the Parisian atmosphere, Midgard Paris’ concept is a lifestyle that combines elegance and spirituality.
THE BRAND’S CODES
↳ Living Stones
The very best raw materials are used to create the Midgard Paris jewellery. Our aim is to offer more than just a simple ornamental jewel.
All the natural and semi-precious stones that embellish our jewels have been specially selected from all around the world for their medicinal, moral and physical properties.
↳ Living Forms
The living forms of Midgard Paris are those created by Mother Nature, and are adapted for our jewellery.
Our jewellery combines the alchemy of the beauty of natural stones and the elegance of the sought-after shapes.
The symbol of these nature-inspired forms, combined with the power of natural stones, can be seen in the very heart of Midgard Paris’ collections.
↳ The Earth
Our planet is also called “Gaya” or “Midgard”.
Inspired by the beauty of our planet and its photos taken from Space, the globe has become a timeless element and shares a common thread through all our collections.
The miniaturized globe is therefore one of our brand’s most recognizable elements.
↳ “The Drop”
This encasement bearing the «MP» signature, adorned with a miniature labradorite crystal (also called the “healers’ stone”), has become the true symbol of Midgard Paris.
“The Drop” is symbolic of water. Essential for life, water constitutes up to 60% of the Earth’s surface and the human body. This natural harmony is incarnated in the perfection of the shape of the drop.
It is not only the symbol of our brand, it is an essential element of life.
↳ Multifaceted jewellery
Midgard Paris aims to magnify beauty from the inside out.
We design jewellery that can be worn in different ways. Their whimsical appearance is essential to us, as is the tactile sensation they provide.
The Midgard Paris designer noticed that we tend to play with our jewellery by touching earrings or twirling pendants and rotating rings with our fingers and hands. These « toys » bring comfort, not only aesthetic but also emotional.
When developing Midgard Paris jewellery, we also think of this hedonic aspect.
OUR ETHICAL CODES
↳ Produced all over the world
We aspire to produce locally for each market we enter.
We offer the advantages of local production to each country and we do our utmost to create jobs in each market. Our prices are fair and are not affected by advertising or customs fees.
For the Russian Federation market, the production site is located in the hometown of Midgard Paris’ designer, situated on the vast river Volga.
↳ The Core
Copper, scientifically known for its healing properties, is used as the base of our Midgard Paris jewellery. It is crafted in accordance with the lost wax casting technique.
Copper conveys the Earth’s energies and leads us to be in harmony with nature. When used with crystals, copper as an energy conductor, intensifies, improves and reinforces their properties.
Also, this choice of metal allows us to maintain strong positioning on very attractive prices for our jewellery.
↳ Artisanal tradition
The ancestral technique of lost wax casting is preserved and developed by Midgard Paris.
By making its jewellery in artisanal workshops, Midgard Paris ensures an ancestral know-how of jewellery, passed down from generation to generation.
Each piece of jewellery is revived and polished manually, then finely silver-plated or gilded.
↳ Innovation meets tradition
As is customary, Midgard Paris preserves the tradition of creating its models manually. Even our 3D models are designed and refined by hand before being moulded.
We reproduce each shape using the lost wax casting technique and polish each piece of jewellery individually with the greatest care.
New technologies therefore remain at the forefront of traditional ancestral know-how.
↳ Arts & Crafts are complimentery
When inventing Midgard Paris’ new collections, its designer frequently finds innovative solutions.
One of them is the unconventional way of using knitwear to create the “Sonia” theme dedicated to Madame Sonia Rykiel. After numerous attempts at experimentation, assembly and reworking, it has been possible to gain an understanding of the reactions of the metal weave in the knitting process, the meshed yarns and coatings using precious metals.
Experience is transformed into tradition. An exciting and never-ending process.
Fashion jewellery with a profound meaning
Each jewel from Midgard Paris can be perceived on a variety of scales, ranging from a simple accessory piece to a philosophical symbol.
You can make your own interpretation of our philosophy by choosing and wearing one of our pieces of jewellery. Each person wearing Midgard Paris jewellery becomes a co-designer, thus immortalising the history of these jewels.
This co-designing process is the most precious of the Midgard Paris philosophy.
The heart of Midgard Paris is its creator and founder: Marina Plissova.
Working 7 years for Sonia Rykiel and 7 years for Maison Martin Margiela, she was able to immerse herself in the world of fashion and sharpen her artistic sensibility.
These two places “black House” and “white House”, by irony of fate, contributed to build the identity of Midgard Paris.
The first artistic trials of Marina Plissova were carried out in the artisan workshop of Maison Martin Margiela, known as “Ligne Zero”. By diverting everyday objects, she created her first jewels that have found their place in private Parisian collections.
“For me it is obvious that stones are able to “speak”. I discovered this as a child when I was seized by the cold autumn weather, I was attracted by a light grey pebble that I took in my hands and suddenly a sensation of warmth enveloped me”. MP
By founding Midgard Paris, Marina realises a dream: to create her own models by impregnating them with her aesthetic and ethical values.
She invites you to discover a new universe, that of a jewel that aims to be more than a simple article of luxury, a jewel that makes the link between ornament and lifestyle.
All photographs on this page are courtesy of Midgard Paris’ Designer.